Deloitte Canada
Challenge
As a world leader in professional consultation services, Deloitte wanted to develop the Deloitte Technology, Media and Telecommunications (TMT) Predictions visibility.
Solution
Ze Agence chose an innovative strategy based on developing connections through social media, online video, live broadcasting of the event on web 2.0 platforms.
Results
With hundreds of references, comments and traditional media and blog articles, the Deloitte TMT Predictions 2009 visibility increased by 3000% compared to the previous year. Thanks to this operation Deloitte Canada proved its openness and built the foundations of a much larger web presence.
Loto-Québec
Training and Creation of a video podcast
Challenge
Within their internal communications strategy, Loto Québec was looking for a dynamic and efficient way to keep their employees informed and involved in the company life.
Solution
Ze Agence assisted Loto Québec in establishing the technological and drafting aspects of an internal video podcast and in training the communications staff.
Results
Through matters that touch the daily life of Loto Québec employees, the internally-produced videos offer a dynamic discourse with a much more personal tone.
Association Médicale du Québec (AMQ)
Challenge
With the arrival of a new generation of doctors and the rise of the power of the web, the AMQ wishes to open up its events to a wider audience.
Solution
Ze Agence has repeatedly broadcasted live the Colloque Médical des Étudiants du Québec, created an audio podcast of the conferences through iTunes and produced a number of videos to promote it and the AMQ’s annual convention.
Results
The broadcast of these videos on a number of online platforms and through social media has proven to be a huge success and has greatly increased AMQ’s online visibility.
Les Productions Vox Populi
Challenge
On Radio Canada, “Et Dieu créa… Laflaque” is the pioneer show for Vox Populi. The Québécois production company wanted to make itself known in Europe.
Solution
Taking advantage of Nicolas Zarkozy’s visit to Québec, Ze Agence started a buzz marketing operation around the broadcast of exclusive videos of the 3D rendering of the French president.
Results
Picked up by the main media blogs and websites and the French buzz, the Laflaque videos were largely covered by the various French media, including television, radio and national news.