Challenge
With the arrival of a new generation of doctors and the rise of the power of the web, the AMQ wishes to open up its events to a wider audience.
Solution
Ze Agence has repeatedly broadcasted live the Colloque Médical des Étudiants du Québec, created an audio podcast of the conferences through iTunes and produced a number of videos to promote it and the AMQ’s annual convention.
Results
The broadcast of these videos on a number of online platforms and through social media has proven to be a huge success and has greatly increased AMQ’s online visibility.